People trust people. This has always been true in sales and marketing, and it’s increasingly so in the modern B2B marketing space. However, when most people think of influencer marketing, they imagine that local celeb that’s doing not-so-subtle promotion for a local clothing store on his or her Instagram page. This is classic B2C, but influencer marketing…
The Pros and Cons of Organic Facebook Marketing Marketing is a complex craft, and there are dozens (if not hundreds) of strategies available to marketers. As you construct your high-level lead generation program, you will want to evaluate various strategies based on their perceived opportunity as well as the potential drawbacks. Here is such an…
The Pros and Cons of Facebook Ads Facebook Ads are among the original paid digital marketing tactics. This article explores the pros and cons of integrating Facebook ads into your lead generation strategy, as was as a tactical implementation plan if you choose to use Facebook ads. The Pros of Facebook Ads: User base. As of…
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being: Facebook, LinkedIn, Instagram, and Twitter. If properly deployed, social media marketing…
The Pros and Cons of Twitter Ads Twitter ads are among the most underutilized paid social media marketing tools. Yet, when used properly, they can be one of the most powerful and efficient lead drivers available to B2B marketers. This article will explore the strategic benefits and drawbacks to using Twitter ads, as well as…
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