Sentiment Analysis turns Customer Reviews into Insights
Blog | Reviews

Sentiment Analysis turns Customer Reviews into Insights

Sentiment analysis can be a key indicator of customer satisfaction and customer experience. Customer experience is the key to business success. In fact, after a positive experience, more than 85% of customers purchase more. Twenty-five percent, however, drop a product or brand after just one bad experience. That proves that poor customer experiences can be costly. As…

How to Create an Effective Content Marketing Strategy
Blog | Marketing | Strategy

How to Create an Effective Content Marketing Strategy

When done correctly, blogging and content marketing can boost your company’s brand and increase sales far beyond what is possible through traditional outbound marketing.  However, there are common misconceptions around what a content marketing strategy should look like and what it can mean for your business.  As a business owner, you should consider your content…

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