Influencer Marketing: The Fundamental Guide
People trust people. This has always been true in sales and marketing, and it’s increasingly so in the modern B2B marketing space. However, when most people think of influencer marketing, they imagine that local celeb that’s doing not-so-subtle promotion for a local clothing store on his or her Instagram page. This is classic B2C, but influencer marketing…
Organic Facebook Marketing: The Fundamental Guide
The Pros and Cons of Organic Facebook Marketing Marketing is a complex craft, and there are dozens (if not hundreds) of strategies available to marketers. As you construct your high-level lead generation program, you will want to evaluate various strategies based on their perceived opportunity as well as the potential drawbacks. Here is such an…
Facebook Ads: The Fundamental Guide
The Pros and Cons of Facebook Ads Facebook Ads are among the original paid digital marketing tactics. This article explores the pros and cons of integrating Facebook ads into your lead generation strategy, as was as a tactical implementation plan if you choose to use Facebook ads. The Pros of Facebook Ads: User base. As of…
Organic LinkedIn Marketing: The Fundamental Guide
The Pros and Cons of Organic LinkedIn Marketing LinkedIn is the social hub for business professionals. But it’s not the best fit for every brand’s marketing strategy. This article will provide an exploration of the strategic benefits of deploying an organic strategy, as well as some of the drawbacks. It will also provide a tactical implementation plan…
LinkedIn Ads: The Fundamental Guide
The Pros and Cons of LinkedIn Ads LinkedIn ads are among the most powerful advertising formats available to marketers in the B2B space. From awareness all the way to lead generation, LinkedIn has been proven effective (if you can afford them). This article will explore the strategic benefits and drawbacks and then provide you with…
Organic Instagram Marketing: The Fundamental Guide
The Pros and Cons of Organic Instagram Marketing This photo-first platform has changed the way that the world thinks about social media. What started as a personal photography platform back in 2010 has blossomed into a powerful business driver, allowing brands to interact and engage with users around the world while also humanizing brands. This…
Social Media Marketing: The Fundamental Guide
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being: Facebook, LinkedIn, Instagram, and Twitter. If properly deployed, social media marketing…
Instagram Ads: The Fundamental Guide
The Pros and Cons of Instagram Ads Instagram is one of the most cost-effective and powerful advertising platforms available to modern marketers. This article will explore the benefits and drawbacks of using Instagram ads as well as a tactical implementation plan if you’re ready to take the next step. The Pros of Instagram Ads: Instagram…
Organic Twitter Marketing: The Fundamental Guide
The Pros and Cons of Organic Twitter Marketing Twitter is a social media platform, a news outlet, a search engine, and one of the greatest tools that B2B marketers have in their repertoire. This article will explore the benefits and drawbacks of using Twitter organically to generate leads, as well as a tactical implementation plan…
Twitter Ads: The Fundamental Guide
The Pros and Cons of Twitter Ads Twitter ads are among the most underutilized paid social media marketing tools. Yet, when used properly, they can be one of the most powerful and efficient lead drivers available to B2B marketers. This article will explore the strategic benefits and drawbacks to using Twitter ads, as well as…
Sentiment Analysis turns Customer Reviews into Insights
Sentiment analysis can be a key indicator of customer satisfaction and customer experience. Customer experience is the key to business success. In fact, after a positive experience, more than 85% of customers purchase more. Twenty-five percent, however, drop a product or brand after just one bad experience. That proves that poor customer experiences can be costly. As…
How to Create an Effective Content Marketing Strategy
When done correctly, blogging and content marketing can boost your company’s brand and increase sales far beyond what is possible through traditional outbound marketing. However, there are common misconceptions around what a content marketing strategy should look like and what it can mean for your business. As a business owner, you should consider your content…