People trust people. This has always been true in sales and marketing, and it’s increasingly so in the modern B2B marketing space. However, when most people think of influencer marketing, they imagine that local celeb that’s doing not-so-subtle promotion for a local clothing store on his or her Instagram page. This is classic B2C, but influencer marketing…
The Pros and Cons of Organic Facebook Marketing Marketing is a complex craft, and there are dozens (if not hundreds) of strategies available to marketers. As you construct your high-level lead generation program, you will want to evaluate various strategies based on their perceived opportunity as well as the potential drawbacks. Here is such an…
The Pros and Cons of Organic LinkedIn Marketing LinkedIn is the social hub for business professionals. But it’s not the best fit for every brand’s marketing strategy. This article will provide an exploration of the strategic benefits of deploying an organic strategy, as well as some of the drawbacks. It will also provide a tactical implementation plan…
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being: Facebook, LinkedIn, Instagram, and Twitter. If properly deployed, social media marketing…
When done correctly, blogging and content marketing can boost your company’s brand and increase sales far beyond what is possible through traditional outbound marketing. However, there are common misconceptions around what a content marketing strategy should look like and what it can mean for your business. As a business owner, you should consider your content…
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