The Pros and Cons of Facebook Ads Facebook Ads are among the original paid digital marketing tactics. This article explores the pros and cons of integrating Facebook ads into your lead generation strategy, as was as a tactical implementation plan if you choose to use Facebook ads. The Pros of Facebook Ads: User base. As of…
The Pros and Cons of LinkedIn Ads LinkedIn ads are among the most powerful advertising formats available to marketers in the B2B space. From awareness all the way to lead generation, LinkedIn has been proven effective (if you can afford them). This article will explore the strategic benefits and drawbacks and then provide you with…
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being: Facebook, LinkedIn, Instagram, and Twitter. If properly deployed, social media marketing…
The Pros and Cons of Instagram Ads Instagram is one of the most cost-effective and powerful advertising platforms available to modern marketers. This article will explore the benefits and drawbacks of using Instagram ads as well as a tactical implementation plan if you’re ready to take the next step. The Pros of Instagram Ads: Instagram…
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