The Pros and Cons of Organic LinkedIn Marketing LinkedIn is the social hub for business professionals. But it’s not the best fit for every brand’s marketing strategy. This article will provide an exploration of the strategic benefits of deploying an organic strategy, as well as some of the drawbacks. It will also provide a tactical implementation plan…
The Pros and Cons of Organic Instagram Marketing This photo-first platform has changed the way that the world thinks about social media. What started as a personal photography platform back in 2010 has blossomed into a powerful business driver, allowing brands to interact and engage with users around the world while also humanizing brands. This…
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being: Facebook, LinkedIn, Instagram, and Twitter. If properly deployed, social media marketing…
Sentiment analysis can be a key indicator of customer satisfaction and customer experience. Customer experience is the key to business success. In fact, after a positive experience, more than 85% of customers purchase more. Twenty-five percent, however, drop a product or brand after just one bad experience. That proves that poor customer experiences can be costly. As…
When done correctly, blogging and content marketing can boost your company’s brand and increase sales far beyond what is possible through traditional outbound marketing. However, there are common misconceptions around what a content marketing strategy should look like and what it can mean for your business. As a business owner, you should consider your content…
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